Koinz is Saudi Arabia’s leading social food ordering experience — the app that transforms everyday coffee and dining into a fun, rewarding, and shareable lifestyle.

With 2.7M+ signups, Koinz is more than a loyalty app — it’s where Gen Z and young consumers discover brands, earn rewards, share experiences, and make food social.

Your Mission is to build and lead the BD function in Riyadh, drive new brand acquisition across the city, feed market intelligence back to leadership, and represent the company's interests across the Saudi market.

You will build the team, set the strategy, and own the number. This role reports directly to the CEO.

What You'll Own

Market Strategy & Brand Acquisition

• Define and execute Koinz's brand acquisition strategy for Riyadh — identifying the highest value targets, prioritising by zone, and building a systematic pipeline from outreach to signed partnership

• Lead cafe chain acquisition — targeting multi-branch chains that unlock multiple locations in a single deal

• Own the full BD cycle from first contact through to activated brand

• Develop and test value propositions specific to the Riyadh market

• Build and maintain relationships with Riyadh's most influential F&B players — chains, independents, and the decision makers behind them

Team Building & Leadership

• Recruit, onboard, and lead a high-performing BD team in Riyadh — setting the hiring bar, building the culture, and developing individuals who can execute independently

• Establish the operating rhythm for the Riyadh BD function — pipeline reviews, performance cadences, target setting, and accountability structures

• Coach and develop the team to close deals at volume without sacrificing brand quality

Market Intelligence & Ground Presence

• Serve as Koinz's primary point of presence in Riyadh — visible, connected, and embedded in the market

• Represent Koinz across the Saudi market — at industry events, in brand conversations, and in the broader F&B ecosystem

• Feed real-time intelligence back to leadership — competitor moves, market shifts, brand sentiment, and emerging opportunities

• Flag risks and opportunities early — leadership should hear about Riyadh from you first

Cross-functional Collaboration

• Work closely with the Account Management team to ensure a clean handover from signed brand to activated partner

• Partner with Marketing on Riyadh-specific campaigns and social proof assets that support the sales motion

• Coordinate with the Cairo team on product feedback, operational support, and anything the Riyadh market needs to scale properly

What You Are

• 7–10 years of experience in business development, partnerships, or commercial leadership — ideally within a technology platform, marketplace, or F&B adjacent business

• Proven track record of building and leading BD teams — Developing the people and systems around the sales motion

• Deep knowledge of the Saudi Arabia market, specifically Riyadh — with an existing network of F&B decision makers and brand relationships

• Hunter mentality with strategic instinct — someone who can identify the highest value targets and build a systematic approach to winning them

• Comfortable operating with autonomy in a fast-moving environment

• F&B, retail, or loyalty platform background is a strong advantage